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Your Story Matters: Value of Board Certification - Building Buy-in and Engaging Stakeholders

Tuesday, September 16, 2025

1:45 PM - 3:00 PM ET

Location: Westmoreland Room

AJ Wolf

Director of Communications
American Board of Emergency Medicine
Williamston, Michigan

Slides
Rich Waters, MBA, CAE

Chief Marketing and Communications Officer
American Board of Medical Specialties
Arlington Heights, Illinois

Slides
Sandra Hodgson, MA

Chief Communications Officer
American Board of Obstetrics and Gynecology

Slides
Mike Adams, MS

Director of Communications
The American Board of Pediatrics

Slides

Join us for a plenary session focused on strategies to promote the value of board certification. Panelists will share insights from recent consumer and stakeholder research, discuss branding and messaging initiatives, and highlight approaches for engaging diplomates and trainees. The session will include opportunities for audience participation and practical takeaways to bring back to your board.